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There’s no denying that search engine optimization (SEO) is an extremely important part of any eCommerce business. Unfortunately, it can also be incredibly complicated and sometimes downright mysterious to the uninitiated. What is the best way to approach SEO? Dos and don'ts! In this article, we’ll go over all of the strategies you should be using for your website, as well as the things you should not be doing to rank highly on search engines like Google and Bing.