There are new trends in the child safety seat market

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There are new trends in the child safety seat market
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The latest data from BabySafe draws attention to the growing range of child car seats. New standards for child safety seat safety assessment have appeared and the offer itself has become more accessible for an average Pole

The epidemiological situation in the country and the reduction of air connections have had a positive impact on the frequency of car trips. Increasing traffic translates into statistics conducted by officers, according to which as many as 90% of drivers fasten child safety seats incorrectly. There are also problems with choosing a child safety seat that is suitable for the child’s height and weight.

As BabySafe experts underline, the child safety seat market in Poland is becoming more and more mature. Parents are more and more often not guided by the price but by the quality. This means, among other things, that there is a growing awareness among Polish drivers who pay more attention to the seat’s parameters

During the lockdown period the sales moved practically entirely to the Internet, but after the economy opened up it quickly returned to its pre-pandemic state. We can even say that the share of stationary stores in our sales is higher than before the pandemic. Customers simply need specialist advice. They simply lose their orientation in the multitude of more and less important data that can be found on the Internet

– says Agnieszka Winkel, Sales Director at BabySafe S.A., the owner of the BabySafe brand.

(By Pieter Kuiper – Trabajo propio, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2944254)

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