The Dos and Don’ts of SEO for eCommerce

The Dos and Don’ts of SEO for eCommerce
It takes approx. 4 minutes to read this article

There’s no denying that search engine optimization (SEO) is an extremely important part of any eCommerce business. Unfortunately, it can also be incredibly complicated and sometimes downright mysterious to the uninitiated. What is the best way to approach SEO? Dos and don’ts! In this article, we’ll go over all of the strategies you should be using for your website, as well as the things you should not be doing to rank highly on search engines like Google and Bing.


Do Use Keywords

When developing your SEO strategy, it is important to pay attention to the keywords you will be optimizing your site for. This can mean researching what keywords people are using when they look for the product or service you offer so that you can tailor your marketing message to match their needs. It also means ensuring that all relevant information about the product or service appears on the page, so include descriptions, sizing info, photos, etc.


Don’t Go Overboard with Keywords

Spend time researching keywords already ranking on the first page and see what they have in common. You will have a better chance of creating a search engine-friendly URL if you use keywords that people are already searching for. Don’t try to target too many keywords at once. Remember that less is more, don’t make it confusing by attempting to be everything to everyone. Instead, make sure your site focuses on quality content and keyword targets in a way that benefits the searcher.


Do Update with Fresh Content

Update your site with fresh content to rank high in Google searches. Ensuring you have a new blog with consistent content allows people to return time and time to find recent articles from you. The more regularly the articles are posted, the higher your search engine ranking. You should also add links back to other posts within your own website, as well as add external links that go back to another relevant website. Doing this will help boost your SEO optimization eCommerce.


Don’t Forget About the User Experience

Your site is not the only thing that matters to your customers. Search engines rank websites based on their design, copywriting, and relevancy to a search query. Suppose your site has unnecessary ads popping up everywhere or is so cluttered with information that it’s hard to navigate. In that case, the user experience suffers so that the search engine will rate your site poorly. SEO eCommerce sites should be designed around their visitors first and foremost – have visitors’ needs in mind when determining how your site should look, what kind of content you need, etc.


How to Use Keywords in Titles, Meta Descriptions, and Headings

Learning how to write titles, meta descriptions, and headlines for your products is an essential part of eCommerce. This also includes using keywords related to your product so that you’ll rank higher in the search engine results pages (SERPs). The basic idea is that customers will be more likely to find your store if you have a high ranking on the SERP. However, some things to remember when writing these types of pieces.


How to Use Links Effectively

Product pages on your website should be linked to other product pages, the checkout page, manufacturer details, specifications page, or reviews. Links will help search engines identify which pages are related to the product in question and make it easier for shoppers to find what they’re looking for. When you’re linking a new product, we recommend placing the link on the main index page and any individual blog posts that discuss that specific product.

Main photo: Caroline Feelgood/

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