Improve your site for search engines with a good SEO strategy. Step one: audit

Improve your site for search engines with a good SEO strategy. Step one: audit
It takes approx. 4 minutes to read this article

An audit is one of the most important parts of any search engine optimization strategy. If you don’t know where you stand right now, you can’t make informed decisions about how to improve your site in the future. It involves going through your site in detail and making note of its strengths and weaknesses. This article will walk you through an SEO audit, including what makes an excellent site and all the aspects you need to look at, in order to ensure that your site is as effective as possible.

Wix creator

Wix is a website builder that allows users to create a website from scratch without any coding knowledge. It features drag-and-drop templates and some simple widgets, so there’s no need to know HTML or CSS in order to make your site look good. It’s also free and easy to use, with minimal ads and great analytics tools, which means you can start ranking high on Google right away.

 

However, the software has some limitations in terms of functionality and it might not be the best option if you want more control over your site. Therefore, our first step in planning your strategy is Wix audit SEO.

 

Worth knowing: The free version does not allow you to upload your own domain name and will show ads on your site. The premium version of Wix starts at $4 per month and offers other benefits such as online store integration, analytics, and unlimited storage.

 

Worth knowing: Wix also offers an automotive website template that comes with pre-made layouts and designs specifically for car dealerships.

Simple guide where to start

At the outset, it should be emphasized that a high-quality audit is carried out by an independent specialist who has the appropriate tools and competences to assess the condition of the website. That’s why we recommend working with a good SEO agency. The agency can also help ensure that your site is reaching its full potential by helping you set realistic goals and benchmarks. However, if you want to do it yourself, it’s worth starting with the steps below.

Keyword research

Before you can even begin to optimize your automotive website for search engines, you need to know which keywords to target. This can be done through keyword research, which involves finding out what terms people are searching. For example, if the most popular searches in the automotive industry are new cars, dealerships and car models, then those would be good keywords to target in a car blog.

Meta description

A well-optimized website should have unique and keyword rich meta descriptions for each page. This helps search engines understand what the page is about and can result in increased organic traffic. The most optimal length is between 150 and 160 characters. It’s also important to include your target keywords in the description text.

Title tag

Title tag is one of the first things that a search engine will see when they crawl your site. Plus, it is also what appears in the SERPs, so it’s your chance to make a good first impression. It should be about 50-60 characters long and written in sentence form.

Content

Content is the most important element on a website. This is what the recipients are looking for, use it, and share it with others. Not only does it have to be original and of high quality, but it is also necessary to ensure that duplicate content and cannibalization of keywords are excluded. It’s a must to use the right format, so visitors find the information they need quickly and can easily navigate through your site.

Internal linking

An important part of on-page optimization is internal linking. By linking to other pages on your website, you can help search engines understand the structure and hierarchy of your site. This is especially important for automotive websites, which are often large and complex.

External linking

Link building is important for two reasons. First, it helps search engines understand what your site is about. Second, it can help improve your site’s ranking in search engine results pages. Team up with social media and other bloggers with guest posts. Create content that will encourage users to share it. Remember, not quantity – but quality.

Wrapping up

If you want your automotive website to rank high in search engine results pages, you need to make sure it’s optimized for search engines. This means conducting an SEO audit to identify any potential areas of improvement. Remember, however, that an audit is not a one-time activity. It is worth doing it at least once a year or after major updates of the search engine algorithms.

(fot. pexels.com)

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