Improve your site for search engines with good SEO strategy. Second step: on-page elements

Improve your site for search engines with good SEO strategy. Second step: on-page elements
It takes approx. 6 minutes to read this article

On-page optimization helps search engines understand what your website’s content and information means. This, in turn, helps your site rank higher in the search engine results pages of Google, Bing, Yahoo!, and other search engines. Your on-page optimization checklist should be used in conjunction with your overall optimization strategy. Here are some of the most important things to include in your on-page optimization checklist.

What is on-page optimization and why is it important?

On-page optimization is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It’s important because it helps search engines understand what your pages are about and determines whether or not they will be valuable to searchers. Each of these elements also has an impact on the user experience. Thanks to this, you dab about traffic, conversion, clicks, reduction of the bounce rate and other KPIs of your choice.

Take care of your foundations

Before you start making changes to your website, it’s important to do an audit to see where you currently stand. This will help you prioritize your time and effort so that you can make the most impactful changes. It should be carried out by an external expert with tools and programs inaccessible to ordinary people. Cork SEO agency will provide you with a comprehensive website assessment with instructions for implementation, so nothing will be missed.


Then you have to understand your competition. You need to know what keywords they are targeting and what type of content they are producing. Find the “perfect” page and see which elements you can use for yourself. Pay attention to topics and niche content that will make you stand out.


The basis of positioning are keywords and phrases that must answer the inquiries of web users. So you need to get to know your audience in order to choose the right set of words. They describe the content of your website, influence its positioning by placing them elsewhere on the website. Create a word bank that matches your users’ intentions to streamline your strategy.

Title tag and meta description 

The first is the title tag and appears as a hyperlink in organic search results. It should contain a maximum of 60 characters, otherwise it will not be displayed in full. The second tag is a meta description that tells you what the page content is. In this case, we have a larger field to show off, as much as 150-160 characters. In both cases it is recommended to use keywords and CTA.

Friendly URL

A well-optimized URL is both user and search engine friendly, making it easier to read and crawl. Use keywords, so that the search engines know what content your page contains. Avoid numbers, diacritics, capital letters, and spaces. The shorter the better.

H1 Tags

It tells search engines what your page is about, and it should be relevant to the keywords you want to rank for. It’s important that the words contained within the H1 tag are also contained within the text of the post and that it’s unique so Google knows what the post is about.

Headings and subheadings

Headings and subheadings are important for readability. They help search engines understand the structure of your content and where to find the most important information. Headings also make it easier for readers to scan your content and find what they’re looking for. Be sure to use keywords that accurately describe your content.

Image ALT tag

Google can’t see your images, so the only way it knows what’s in them is by reading the alt text. The ALT tag will also be used as the image caption when users hover over an image with their mouse cursor. It should be concise and convey the general idea of what is happening in the image without giving away any spoilers.

Internal linking

By linking to other pages on your website, you’re not only helping search engines understand the structure of your site, but you’re also giving users an easy way to navigate. You can also create inbound links by mentioning another page or product with a link, either within content or in a resource box at the bottom of the page.


Sitemaps are important for two reasons. First, they help Google and other search engines discover your content. Second, they give search engines information about your website, like how often it’s updated and which pages are most important. Also, sitemap gives search engines information about your website, like how often it’s updated and which pages are most important. 

Robots.txt file

This simple text file tells search engine crawlers which pages on your website they should index and which they should ignore. In addition to this, it also allows you to block crawlers from crawling certain sections of your site such as images or videos so that these resources don’t take up unnecessary bandwidth with redundant crawl requests. The last thing you want is a blocked page with an image not found error because the site was blocked by robots.txt.

Mobile devices

No matter what kind of business you have, if you want to be successful in the modern world, you need to optimize your website for mobile devices. Mobile devices are how most people access the internet now, and if your site isn’t optimized for them, you’re missing out on a lot of potential traffic and customers.

Page speed

Site speed is essential for a good user experience and also has an impact on your SEO rankings. Optimize your images by reducing their file size. Minimize the number of plugins you use. Use a content delivery network (CDN) to serve static assets such as images, CSS, and JavaScript files from a location closer to your visitors.

Wrapping up

Use this checklist to make sure you’re doing all you can to optimize your website for search engines. By following these best practices, you’ll be well on your way to improving your visibility and driving more traffic to your site. The number of elements can be overwhelming, especially since tools and programs will come in handy here. So let’s use the cooperation with an SEO in Wicklow that will take care of it for you. You will avoid mistakes and save time.

Main photo:Maklay62/

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